The Levi’s® x GANNI collection was released in time for late summer and pays homage to mother Nature. The eight-piece range is made from at least 55% certified organic cotton and natural dyes—from real plants and minerals, using water-saving techniques. The Levi’s® x GANNI 'Grow Up' campaign features Emma Chamberlain and friends amid a lush vegetable garden wearing the collection.
"GANNI and Levi’s are such natural partners. We love the optimism, irreverence, and approachability that GANNI infuses in their designs—and our shared commitment to sustainability, which is front and center in our latest feel-good collaboration. The collection is full of easy-to-wear instant classics that are as cool as they are comfortable," says Karyn Hillman, Levi’s® Chief Product Officer.
The Levi's x GANNI series will hit stores on August 18th, 2022.
Natural-Hued Denim Collection
Levi’s® x GANNI Returns with a Campaign Featuring Emma Chamberlain
Trend Themes
1. Natural Dyes - With the rise of eco-consciousness, brands can explore the use of natural dyes made from plants and minerals as a sustainable alternative to traditional synthetic dyes.
2. Organic Cotton - The use of certified organic cotton can become a popular choice for sustainable fashion brands looking to reduce their environmental impact.
3. Sustainable Collaborations - Collaborations between sustainable brands can promote environmental awareness and bring new life to eco-conscious fashion collections.
Industry Implications
1. Sustainable Fashion - Brands in sustainable fashion can use this trend to showcase their eco-friendly clothing and attract environmentally conscious consumers.
2. Textile Industry - Natural dyes and organic cotton can disrupt the textile industry by providing sustainable alternatives to traditional methods of dyeing and fabric production.
3. Marketing and Advertising - Marketing and advertising agencies can promote and raise awareness of sustainable collaborations through campaigns that highlight the importance of environmental consciousness in the fashion industry.