Step into the world of motorcyclist fashion during the 50s and 60s with help from the Levi’s Vintage Clothing: The Biker exhibition.
As an extension to their Fall/Winter 2012 collection, Levis handed out black leather motorbike jackets to 21 eager artists from all over the world. The creative spirits were instructed to create oil paint pictures that are representative of what you might find on the back of a biker, cruising on his Harley in the 1950s. As an example, Ben Lamb from the United Kingdom decorated the jacket with a fierce African tiger. He also created another design titled ‘Golden Time of Day’ that showcased the beautiful silhouette of the setting sun.
The Levi’s exhibition is on display at the Union Square store in San Francisco.
Painted Jacket Exhibitions
Levi’s Vintage Clothing: The Biker is an Artistic Garment Collect
Trend Themes
1. Motorcycle Fashion Exhibitions - Creating a platform for creative expression in fashion design by using painted motorcycle jackets as a canvas
2. Artistic Collaborations - Exploring new ways for brands to collaborate with artists and allow them to showcase their talent by creating unique designs for new products
3. Vintage Fashion Revivals - Reviving classic fashion trends and styles from the past by incorporating modern techniques and innovations
Industry Implications
1. Fashion - Opportunity to explore new avenues of creative expression and collaboration between fashion designers and artists
2. Art - Opportunity to create new forms of art by transforming traditional canvases such as jackets and clothes into unique pieces
3. Retail - Opportunity to capitalize on vintage fashion trends and leverage modern technologies to create new retail experiences for customers