The Levi's Facebook Timeline is a museum of classic garments that documents the company's history while intermingled with fan submissions.
Jean giant Levi Strauss & Co. has been around for a long time, and has undoubtedly played a part in many people's memories, so it has launched its Facebook Timeline on May 1st (a shout out to the signature 501 jean) to help archive their impressive past. Anybody can submit photographs of their fondest memories in Levi's to be displayed alongside milestones in the company's history. Highlighting moments like the liberation of women's fashion and the part that its jeans played, Levi's attempts to show how it is so much more than a corporate giant.
Timeline is used in a comprehensive way to tell Levi's story, just as their jeans so dutifully tell yours.
Denim Legend Archives
The Levi's Facebook Timeline Presents Posts of Nostalgia
Trend Themes
1. Social Media Archiving - Opportunity to create platforms that allow companies to showcase their history and engage with their audience through user-generated content.
2. Nostalgia Marketing - Opportunity to tap into consumers' sentimental values and create campaigns that connect them with the brand's history and legacy.
3. Brand Community Building - Opportunity to foster a strong sense of belonging and engagement by involving consumers in the brand's storytelling and history.
Industry Implications
1. Fashion Retail - Opportunity for fashion retailers to utilize social media platforms to highlight their brand's history and engage with their customers.
2. Social Media Platforms - Opportunity for social media platforms to collaborate with brands to create interactive timelines that showcase their history and enhance user engagement.
3. Museum and Archive Services - Opportunity for museums and archive services to expand their offerings by providing digital archiving platforms for brands to showcase their history and engage with their audience.