The Levi's Commuter 2013 Spring/Summer lookbook hits the streets cycling. The latest men's Levi's collection is durable, resistant and ideal for active men. The denim is soft, comfortable and easy to wash. The full line of denim pants, jackets, shorts and tees is made with performance fabric. This fabric allows the material to breathe, stretch and allow you to be active without crinkling your clothes.
Levi's has hit it on the mark with this lookbook. The company appeals to an urban demographic through biking and navigating big cities. Highlights from the sensational lookbook include the slim fit chinos, the dark indigo wash denim jackets and the classic denim boot-cut jeans.
The Levi's Commuter 2013 Spring/Summer lookbook is youthful, urban and highlights the wear-ability of the collection while cycling through the streets.
Inner City Cycling Lookbooks
The Levi's Commuter 2013 Spring/Summer Lookbook Hits the Streets
Trend Themes
1. Urban Cycling Fashion - Disruptive innovation opportunities include developing stylish and functional clothing specifically designed for urban cyclists.
2. Performance Fabric - Disruptive innovation opportunities include creating new materials that are breathable, stretchy, and durable for active wear.
3. Youthful Urban Demographic - Disruptive innovation opportunities include targeting younger consumers with unique marketing strategies that promote city cycling as a lifestyle choice.
Industry Implications
1. Fashion - Disruptive innovation opportunities include integrating technology into clothing designs to enhance performance and comfort for urban cyclists.
2. Sportswear - Disruptive innovation opportunities include collaborating with fashion brands to create stylish and functional sportswear collections for urban cyclists.
3. Marketing - Disruptive innovation opportunities include leveraging social media and influencers to promote urban cycling as a trendy and sustainable mode of transportation.