Levi’s and Atelier Reservé collaborated for the second time to create a limited-edition, gender-neutral capsule collection that contains 100% upcycled pieces. This collection was created specifically to speak to "free spirits who resist conformity and set their own fashion rules." These pieces of apparel are particularly special since each and every one is made by hand in Atelier Reservé's workshop.
The collection promises to resonate with Gen Z, and Anit Van Eynde, vice president of marketing Levi’s North Europe, notes: "Traditional gender-based shopping and dressing rules are being challenged, especially by younger consumers. More and more people are shopping according to their true personal style and preferences rather than what is predetermined for ‘her’ or ‘him.'" With this capsule collection, Levi's is deconstructing traditionally gender-specific items and redefining their entire essence.
Genderless Denim Capsules
Levi’s and Atelier Reservé Created a Gender-Neutral Collection
Trend Themes
1. Upcycling Fashion - The gender-neutral capsule collection features 100% upcycled pieces, indicating a growing trend towards sustainable and eco-friendly practices in the fashion industry.
2. Gender-neutral Design - Levi’s gender-neutral capsule collection challenges traditional shopping and dressing rules, representing a trend of breaking gender norms in fashion and creating more inclusive clothing lines.
3. Handmade Apparel - Each piece in the genderless capsule collection is handmade, signaling a trend of artisanal craftsmanship in fashion and a potential opportunity for disruption in the mass-produced fashion industry.
Industry Implications
1. Fashion - The gender-neutral capsule collection highlights an evolving fashion industry, emphasizing the importance of sustainable, inclusive, and handmade design.
2. Sustainable Fashion - The upcycling of 100% of the pieces in the capsule collection highlights a growing trend towards sustainable fashion and a potential for disruption to fast fashion practices.
3. Handmade Apparel - The capsule collection's handmade pieces may signal a future trend towards artisanal craftsmanship in fashion and an opportunity for disruption in the mass-produced clothing industry.