GANNI and Levi’s have partnered again for a third time, sharing a collaboration that stars Gen-Z icon, Emma Chamberlain. Titled ‘Grow Up,’ the collection is comprised of eight unique styles that are perfect additions to any summer outfit. Each item is made with at least 55% organic cotton, natural dyes, and contributes to GANNI’s efforts in sustainable production. Led by a mustard yellow dress, ‘Grow Up’ offers consumers multiple denim styles like a halter neck top, maxi skirt, and Levi’s classic jeans.
Ditte Reffstrup, GANNI’s Creative Director, commented: "I can’t believe this is our third collaboration with Levi’s, it’s such a testament to the power of working together! We have been aligned on our visions from the very beginning and we continue to grow and learn from each other. The collection is a perfect mix of signature Levi’s and GANNI elements and I love the humor-infused campaign."
The GANNI x Levi’s collection is now available at a Copenhagen pop-up store. The collection will debut online on August 18.
Influencer-Starring Summer Campaigns
GANNI and Levi's Reunite for the New 'Grow Up' Collection
Trend Themes
1. Sustainable Collaborations - Companies should consider partnering with eco-friendly brands to promote sustainable production and attract conscious customers.
2. Influencer Marketing Campaigns - Businesses can leverage the power of social media influencers to promote products and reach niche audiences.
3. Gen-z Targeted Collections - Brands should focus on creating stylish and purposeful collections that cater to the values and preferences of Gen-Z consumers.
Industry Implications
1. Fashion Industry - Fashion brands should collaborate with eco-friendly companies and influencers to create sustainable collections that cater to Gen-Z consumers.
2. Retail Industry - Retailers can attract conscious consumers by partnering with sustainable brands and leveraging influencer marketing campaigns.
3. Social Media Industry - Social media platforms can benefit from increased activity from Gen-Z consumers who are interested in influencer marketing and sustainable fashion.