LeVerden, a natural candle brand, revealed the launch of its sustainable bamboo forest candle. The home fragrance offering boasts a refillable design, allowing consumers to replenish the vessel with new wax that is sold separately. Crafted in collaboration with Master Perfumer Christophe Laudamiel of Burberry, Tom Ford, and Thierry Mugler, the fragrance is unique and complex.
The scent profile includes subtle hints of pine and coriander. In addition, the fragrance is rounded out with tonka and amber. Each candle is made with a blend of coconut wax, apricot oil, and customer bamboo forest fragrances. Consumers also receive a packet of seeds per order, reminiscent of the collection scent. They can decide to plant the seeds in the empty vessel once the candle is burned out.
Sustainable Refillable Candles
LeVerden Unveils its Sustainable Bamboo Forest Candle
Trend Themes
1. Refillable Candles - LeVerden's refillable bamboo forest candle offers a solution to reducing waste in the candle industry.
2. Sustainable Home Fragrance - The use of natural ingredients and refillable designs in LeVerden's candle aligns with the trend towards sustainable home fragrance products.
3. Collaboration with Master Perfumers - Partnering with renowned perfumer Christophe Laudamiel allows LeVerden to appeal to consumers who value high-end and unique fragrance products.
Industry Implications
1. Home Fragrance - LeVerden's sustainable and refillable candles tap into the growing demand for environmentally-friendly and customizable home fragrance products.
2. Natural Candle - As consumers become more conscious about the ingredients in their products, LeVerden's use of natural ingredients and fragrances in their candles appeals to the trend towards natural and non-toxic personal care products.
3. Eco-friendly Packaging - LeVerden's inclusion of seeds in their candle packaging speaks to the trend towards eco-friendly and sustainable packaging practices in the consumer goods industry.