Imagination is a powerful tool, but it can't compete with the real thing -- this is the premise behind Expedia's 'Let's Take a Trip' ad spot, which encourages consumers to plan that vacation they've been dreaming of.
In the offbeat ad, the viewers watch as a woman's coffee table transforms into a convertible, blankets become a mountain to hike up, and the broom becomes a diving board to jump from. Throughout the ad, items in a living room are cleverly repurposed to be reminiscent of vacation experiences. Eventually, the ad closes with the narrator saying "Imagine the places we'll go, together."
Made using a stop-motion animation technique, this ad aims to inspire viewers to plan the vacation they've been imagining.
Stop-Motion Vacation Ads
Expedia's 'Let's Take a Trip' Ad Spot Plays on the Imagination
Trend Themes
1. Virtual Reality Vacations - Developing complete virtual reality platforms for those who can't afford to travel and want to experience destinations from the comfort of their own home.
2. Interactive Advertising - Using augmented and mixed reality to create immersive experiences for consumers that transport them to different destinations and inspire travel.
3. Sustainability Travel - Developing travel campaigns around eco-friendly experiences that promote responsible travel and conservation efforts.
Industry Implications
1. Tourism - Using technology to offer customers unique, interactive travel experiences that better represent the destination and things to do.
2. Advertising - Incorporating creative experiences with the latest technological advancements to offer immersive interactive commercials that create an emotional connection with viewers.
3. Environmental Conservation - Encouraging and promoting tourism which is environmentally sustainable and educates people about conservation of the environment for a better future.