The Lena Lumelsky Spring/Summer 2013 ad campaign shines a light on the label's darkly demure collection entitled SOLUNA. Paparazzi Agency model Swanny stars in the ladylike image series in which she dons fitted bodices, sheer corsets and full skirts among other feminine pieces.
Hair and makeup artist Mathieu de Mayer gives Swanny a subtly elegant makeup look that is almost as flawless as the flower arrangements that she poses with. Sculpted by Mark Colle, these intricate bushels and bouquets serve as a the fashion story's main visual focal point.
Playing with multiple transparencies, double exposures and the art of mirror imagery, photographer Zeb Daemen creates a memorable advertorial that showcases the Lena Lumelsky Spring/Summer 2013 womenswear collection.
Floral Mirror Image Ads
The Lena Lumelsky Spring/Summer 2013 Campaign is Darkly Demure
Trend Themes
1. Transparency in Advertising - Expanding on the concept of multiple transparencies and double exposures in advertising can create visually captivating and engaging campaigns.
2. Artistic Photography Techniques - Exploring the use of mirror imagery and other artistic photography techniques can produce unique and memorable visuals for advertising and fashion campaigns.
3. Feminine Fashion Collections - The popularity of darkly demure and feminine fashion collections presents an opportunity for designers and retailers to create unique and stylish offerings.
Industry Implications
1. Fashion and Apparel - Fashion designers and retailers can leverage darkly demure and feminine fashion collections to appeal to a wide range of consumers.
2. Advertising and Marketing - The use of transparency, mirror imagery, and artistic photography techniques in advertising campaigns can enhance brand storytelling and captivate audiences.
3. Beauty and Cosmetics - Makeup artists and beauty brands can incorporate subtly elegant makeup looks inspired by darkly demure fashion collections to cater to the growing demand for unique beauty trends.