The LEMONUP brand identity is conceived by the Pesign Design creative team. The lemon juice is created for the active consumer who is looking to stay healthy while on the go. Adorned with watercolor imagery of birds and flowers, each of LEMONUP's bottles exudes a spring-themed air. In addition to birds, flowers and foliage, each bottle also features a subtle clock illustration -- representing the busy schedules of drinkers who are often forced to work long hours, leaving little time for healthy dietary habits.
Targeting urban professionals who are seeking nutrition on the go, the Chinese beverage brand's packaging is convenient as well as eye-catching. Capturing a shopper's attention when in store, this lemon juice is meant to remind drinkers that they can make a healthy choice, even if leading a busy lifestyle.
Spring-Themed Beverage Branding
This LEMONUP Bottle Branding Features Bird and Flower Imagery
Trend Themes
1. Convenient Packaging - Opportunity to design packaging that is both convenient and eye-catching for on-the-go consumers.
2. Spring-themed Branding - Opportunity to incorporate nature-inspired imagery and colors into branding to evoke a sense of freshness and health.
3. Healthy Lifestyle on the Go - Opportunity to cater to busy urban professionals by offering nutritious and convenient options for maintaining a healthy lifestyle.
Industry Implications
1. Beverage - Opportunity for beverage companies to create packaging that appeals to health-conscious consumers and stands out on store shelves.
2. Packaging - Opportunity for packaging companies to develop innovative designs that combine convenience, aesthetics, and functionality for on-the-go products.
3. Food and Beverage - Opportunity for the food and beverage industry to capitalize on the growing demand for healthy and convenient options for busy professionals.