Coca-Cola India makes a significant entry into the domestic alcohol market with the introduction of Lemon-Dou, its global alcoholic ready-to-drink beverage. Marking a strategic move, the company has initiated pilot tests for Lemon-Dou in select states across India.
This innovative beverage blends distilled liquor, like brandy or vodka, with lime, presenting a unique flavor profile. Initially launched in Goa and Maharashtra, the trial phase aims to gauge consumer response to this distinctive product.
Priced at ₹150 in Goa and ₹230 in Maharashtra, Lemon-Dou signifies Coca-Cola's commitment to diversification and adapting its offerings to cater to evolving consumer preferences in the dynamic Indian market.
"Lemon-Dou is made from crushed whole lemons, infused in alcohol, mixed with bubbles – a refreshing, full-bodied chu-hi alcoholic lemon drink," the company describes.
Alcoholic Lemon-infused Beverages
Coca-Cola India Debuts an Alcoholic Beverage Called ‘Lemon-Dou’
Trend Themes
1. Alcoholic Lemon-infused Beverages - Coca-Cola India introduces Lemon-Dou, an alcoholic ready-to-drink beverage, blending distilled liquor with lime for a unique flavor profile.
2. Consumer Response Testing - Coca-Cola India launches Lemon-Dou trials in select Indian states to gauge consumer response to the distinctive alcoholic beverage.
3. Diversification in the Indian Market - Coca-Cola's Lemon-Dou signifies their commitment to adapt offerings to cater to evolving consumer preferences, demonstrating diversification in the dynamic Indian market.
Industry Implications
1. Alcoholic Beverages - Coca-Cola India's Lemon-Dou represents a disruptive innovation opportunity in the alcoholic beverage industry by introducing a ready-to-drink alcoholic lemon-infused beverage with a unique flavor profile.
2. Market Research and Testing - The consumer response testing phase for Lemon-Dou presents a disruptive innovation opportunity in the market research and testing industry to gauge the reception and potential for success within the target market.
3. Beverage Manufacturing - The introduction of Lemon-Dou by Coca-Cola India creates a disruptive innovation opportunity within the beverage manufacturing industry, showcasing the company's ability to diversify their offerings and adapt to changing consumer preferences.