The Wine Group, America’s second-largest winery by volume, recently announced the launch of a new line of wines dubbed 'Lemonade Stand at Main & Vine.' The new line is the brand's first entry into the growing space of Lemonade-flavored products with varietal wines. The wines are blended with natural flavors of freshly-squeezed lemonade and ripe sun-kissed fruit.
"As a company, we are strategically focused on building new brands and launching innovative products that connect with all types of alcohol beverage consumers," said Jeff Dubiel, Chief Marketing Officer of The Wine Group. "Lemonade Stand at Main & Vine is our most recent example. Sweet and flavored wines have been effective at bringing new consumers into the wine category, and we’re particularly excited about our potential as a first-mover in the lemonade space in wine."
Available nationally in two blends, Lemonade Moscato and Strawberry Lemonade Rosé, the ready-to-drink beverage boasts a 6.5% ABV with only 90 calories per 5 oz serving.
Lemonade-Infused Wines
Lemonade Stand at Main & Vine Boasts Wine Infused with Lemonade and Fruit
Trend Themes
1. Lemonade-flavored Alcoholic Beverages - The introduction of lemonade-flavored wine opens up opportunities for alcoholic beverage companies to create different lemonade-flavored drinks and possibly other fruit-flavored drinks.
2. Flavored Wine for New Consumers - Using sweet and flavored wines to attract new consumers to the wine category is an opportunity for wine companies to tap into a wider market.
3. First-mover Advantage in Flavored Wine - Being the first company to introduce a particular flavored wine in the market can lead to a significant competitive edge and increased market share.
Industry Implications
1. Alcoholic Beverage Industry - The alcoholic beverage industry can explore creating different flavored alcoholic beverages, including fruit-flavored wines, to broaden their market reach.
2. Wine Industry - Wine companies can use flavored wines, such as lemonade-flavored wines, to attract new consumers to the wine category and increase their market share.
3. Ready-to-drink (RTD) Beverage Industry - The ready-to-drink beverage industry can explore creating different alcoholic beverage options to appeal to a wider audience, including those who prefer sweet and fruity drinks.