Spring is officially here and Del Taco is embracing the season with two tasty new drink varieties: Lemonade Poppers and Mini Popper Shakes – both of which feature boba-style balls filled with fruit flavor.
Del Taco's new Lemonade Poppers come in either a Blueberry or Peach variety and consist of Minute Maid Lite Lemonade served over ice. The drinks are then topped with boba-style balls filled with Blueberry or Peach blasts of fruit juice that burst when you bite into them. The new Mini Popper Shakes feature similar boba-style bursts of Blueberry or Peach fruit juice, but the lemonade is swapped for the brand’s vanilla premium shake.
Both the new Lemonade Poppers and Mini Popper Shakes are available now at participating Del Taco locations nationwide for a limited time.
Boba-Style Lemonades
Del Taco's New Lemonade Poppers Feature Boba-Style Balls of Juice
Trend Themes
1. Fruit-infused Beverages - Innovation opportunity for companies to incorporate unique fruit flavors into their beverage offerings using boba-style balls filled with fruit juice.
2. Texture-based Drinks - Disruptive opportunity for brands to experiment with new textures in their beverages, such as the boba-style balls found in Del Taco's Lemonade Poppers and Mini Popper Shakes.
3. Limited Time Offerings - Growing trend of brands introducing limited time offers to attract consumer attention and drive sales for a short period of time.
Industry Implications
1. Fast Food - Incorporating innovative beverage offerings, like Del Taco's Lemonade Poppers and Mini Popper Shakes, could help fast food chains stand out in a highly competitive industry.
2. Beverage - Beverage companies can create new beverages that experiment with texture and unique fruit flavors like boba-style balls filled with fruit juice to attract younger customers.
3. Restaurant - Restaurants can attract customers and drive sales by offering limited time unique food and beverage offerings, following the trend set by Del Taco's Lemonade Poppers and Mini Popper Shakes.