Have you ever paid attention on your legs after sitting on a bench or a chair? If not, be sure that other people do.
Superette company decided to use your body to advertise itself. It seems to be a fresh creative idea as you and they (the company) don’t have to shoot any movies, create new posters or shout out loud that Superette is a great company.
You’ll come to a bench, sit down for a while, relax, drink some coffee, have a snack, read, chat with your friend … whatever. And voila!!! You’ll become a part of company’s advertising campaign. Though, of course, you are not paid for it.
The only condition is wearing something really short.
Implications - Thanks to creativity company find more and more ways to attract customers attention. This is a good way to refresh standards in ads.
Not on front page