‘Legolize It!’ by Mademoiselle Maurice and Ufunk is a photo series that features the artists with their heads replaced with giant LEGO heads. The pair say the collection is a way to not forget childhood and remind people that "everyone has a LEGO piece inside."
The photos were made without special effects, which is incredible because the images look a little cartoonish. All the photographers did was hold up a giant LEGO head at the right distance so their actual faces were perfectly covered by the yellow block. The LEGO head is the same in every photo, but has different hats and eyewear placed on it to give each photo a special personality. The LEGO characters range all the way from hipster to business man.
Legolize It! reminds one that everyone has a bit of their childhood still inside them.
Face-Replaced Toy Photography
Legolize It! Has Characters from All Different Demographics
Trend Themes
1. Face-replaced Toy Photography - Creative photography allowing for identification of several trends in the toy industry such as promoting nostalgia, playful creativity and individual expression.
2. Lego-character Personalization - A new direction for the LEGO industry towards innovative personalization and showcasing the uniqueness of each character through strategic accessories.
3. Real-world Imagination Products - Opportunity for manufacturers to create real-world adaptation of products usually only found in the imaginary world such as giant LEGO heads for adults.
Industry Implications
1. Photography - Opportunity for creative photographers to embrace innovative photography approaches that revolve around toys and nostalgic concepts such as face-replaced toys photography.
2. Toy Industry - LEGO can adopt innovative personalization and customization features by using additional accessories to create unique visual identity for its characters.
3. Product Manufacturing - Manufacturers can create real-world adaptation of products usually found in the imaginary world, like giant LEGO heads and characters, in a new range of playful accessories for adults.