The new LEGO Super Mario sets feature classic characters from the enshrined and beloved Nintendo franchise. The sets are centered around iconic personalities like Mario, Luigi, Toad, and Bowser alongside nostalgic nemeses like Goombas, Thwomps, and Piranha Plants. The LEGO Super Mario sets integrate Bluetooth technology to pair the protagonists to the LEGO Super Mario app which allows for cooperative play.
The sets have a dual play feature that enables two players to participate in coin collecting and synchronized jumping. Some of the LEGO Super Mario sets, like the Adventures with Luigi Starter Course, allow players to construct their own challenge courses to play through. With the power of interactivity and nostalgia, the playsets actively immerse both kids and adults in the Super Mario world. The new LEGO Super Mario sets are set for an August 1st, 2021 launch.
Nostalgic Console Character Sets
The New LEGO Super Mario Sets Feature Classic N64 Characters
Trend Themes
1. Nostalgic Gaming-set Revivals - Possible disruptive innovation opportunities include the integration of new technologies such as augmented/virtual reality and the development of collaborative, multi-player modes of gameplay.
2. Interactive Toy Sets - Possible disruptive innovation opportunities include the integration of new technologies such as AI and machine learning to create more interactive and personalized play experiences.
3. Branded Merchandise Collaboration - Possible disruptive innovation opportunities include collaborating with other popular franchises and products to create unique, cross-branded merchandise sets.
Industry Implications
1. Toy Manufacturing - Possible disruptive innovation opportunities include exploring new forms of play and storytelling through the integration of technology and the development of unique, interactive playsets.
2. Gaming Industry - Possible disruptive innovation opportunities include the exploration of new modes of gameplay and the development of collaborative, multi-player gaming experiences.
3. Entertainment Industry - Possible disruptive innovation opportunities include the creation of unique, cross-branded merchandise sets that cater to a wide range of audiences and interests.