LEGO is teaming up with NetDevil as it plans to connect its users one brick at a time with a virtual world of their own. This online, muti-user forum will bridge the creativity involved in building with social interaction that an online venue can offer.
Implications - People are renewing their interest in their past more then ever. Entertainment, architecture and design industries (to name just a few) have taken cues from old childhood favorites (such as LEGO) and incorporated them into adultized products. This virtual LEGO world is the perfect example of how companies that take a new spin on an old favorite are setting themselves up for success and to ultimately connect with their consumers.
LEGO Plans Virtual World In Partnership with NetDevil
LEGO Plans Virtual World In Partnership With NetDevil
Trend Themes
1. Renewed Interest in Past - Creating adultized products based on childhood favorites, like LEGO, is a trend that can engage consumers and drive success.
2. Virtual Worlds - The development of virtual worlds, like the one LEGO plans with NetDevil, offers opportunities for immersive and interactive experiences.
3. Bridging Creativity and Social Interaction - Combining the creativity of building with the social engagement of online platforms can create disruptive innovation opportunities.
Industry Implications
1. Entertainment - The entertainment industry can leverage the renewed interest in childhood favorites by offering adultized products and experiences.
2. Architecture - Architects and designers can incorporate elements from childhood favorites, like LEGO, into their projects to tap into nostalgia and engage consumers.
3. Design - Designers can take inspiration from popular childhood brands, such as LEGO, to create innovative products that resonate with consumers.