Internet memes are crossing out of the digital realm and infecting the real world, as demonstrated by this LEGO Nyan Cat. Using the children's blocks toy to emulate pixels of a computer screen, the LEGO Nyan Cat is a dead-on recreation of your favorite pop tart-bodied feline.
The LEGO Nyan Cat is the work of Joris Blok, who has a stellar collection of LEGO creations over on his Flickr page. Now all Blok needs to figure out is how to make his LEGO Nyan Cat play the infectious Nyan Cat theme.
Implications - Internet memes have become highly popular among consumers because they act as a source of humorous tension relief while also providing consumers with conversation pieces to discuss with their peers. Corporations may consider referencing a meme in media campaigns in order to invoke empathetic relationships from consumers.
Tangible Internet Memes
LEGO Nyan Cat Mimics Computer Pixels with Children's Toy Blocks
Trend Themes
1. Real World Memes - Leverage the popularity of internet memes by bringing them into the physical world, creating new opportunities for engagement and conversation.
2. LEGO Creations - Exploit the creativity of LEGO enthusiasts to create unique and innovative products or displays.
3. Nostalgic Play - Tap into consumer nostalgia by recreating popular internet phenomena using familiar childhood toys.
Industry Implications
1. Advertising and Marketing - Incorporate internet memes into advertising campaigns to connect with consumers on a relatable and humorous level.
2. Toy and Game - Collaborate with LEGO enthusiasts to develop new playsets or products that blend digital and physical worlds.
3. Entertainment and Media - Create merchandise or promotional materials inspired by internet memes to engage and entertain audiences.