LEGO Fusion is a series of augmented reality toy sets that bring the building blocks to life in an excitingly digital way. As though filling in the gaps that children's imaginations usually work away at, LEGO Fusion fleshes out the structures that they create in order to visualize full scenes.
For instance, in LEGO Fusion's Town Master set, house facades are given a three-dimensional makeover as well as placed on sidewalks with sprawling parks in the backdrop. This is achieved by an accompanying app on a tablet. When a person views their LEGO Fusion structure on the iPad, the scene is turned into a 3D model.
With three versions so far, LEGO Fusion is the next step in building block play.
Augmented LEGO Sets
LEGO Fusion Blends Technology with Iconic Building Blocks
Trend Themes
1. Augmented Reality Toys - The integration of AR technology into traditional toys such as LEGO opens up new opportunities for immersive and interactive play experiences.
2. Digital-physical Hybrid Toys - The trend of combining physical toys with digital technology provides a new frontier for creating unique and engaging play products.
3. Interactive Building Sets - The merging of physical and digital components in building sets like LEGO Fusion delivers a new level of interactivity and engagement for children.
Industry Implications
1. Toy - The toy industry has the opportunity to explore AR and digital-physical hybrid toys to create more innovative and interactive play experiences for children.
2. Augmented Reality Technology - The use of AR technology in the toy industry points to an opportunity for expanded use of this technology in other industries such as gaming, education, and retail.
3. Mobile App Development - The development of mobile apps that blend physical and digital components creates a new opportunity for developers to create engaging and interactive products across industries.