This LEGO car prank is certainly one for the books! The staff at LEGOLAND California pulled the old bait-and-switch on the general manager of the park and replaced his Volvo XC60 with a life-sized model of the car made entirely of the building blocks.
The Volvo replica was constructed from 201,076 LEGO bricks and weighed 2,934 pounds, according to the Los Angeles Times. The manager, Peter Rochetti, maintained a good sense of humor upon the discovery of his missing car, and we don't blame him, as a giant car made of LEGO is every kid's dream. (So is being the general manager of LEGOLAND!)
Implications - Pranks have always been a kind-spirited form of humor that adults and children engage in from time to time. Pranks such as these that incorporate massive corporations and receive massive media coverage excite consumers about the company, as laughter and humor are powerful forces that drive consumerism.
Toyrific Office Tricks
The LEGO Car Prank Swaps a Manager's Car With a Life-Sized LEGO Model
Trend Themes
1. Interactive Office Pranks - There is a growing trend of companies using engaging pranks as a way to build brand awareness and consumer engagement.
2. Innovative Advertising Techniques - Creating large-scale pranks and stunts can be an effective way to generate buzz and increase media coverage for brands and companies.
3. Bringing Play Into the Workplace - More companies are embracing playful activities and humor in the workplace as a way to increase employee morale and creativity.
Industry Implications
1. Advertising - The advertising industry could benefit from incorporating large-scale pranks and stunts into their campaigns to increase brand awareness and consumer engagement.
2. Entertainment - Companies in the entertainment industry could use interactive and engaging pranks to build excitement and hype around new releases or upcoming projects.
3. Corporate Culture Consulting - Consulting firms that specialize in corporate culture could use the concept of playful office pranks as a way to promote team building and creativity in the workplace.