In a creative scheme to help out UNHCR (the United Nations Refugee Agency) and their efforts in Syria, this mobile operator is encouraging people to donate their leftover data. Three Sweden is letting customers give the monetary equivalent of their unused 4G data to the organization in a program called #datadonate.
Charitable Three customers simply log into their account online and choose how much leftover data they can spare. Up to SEK 50 (GBP 4.22) can be donated to UNHCR. The funds generated from the initiative will be used to provide food, clean water and temporary shelter to Syrian refugees who have been displaced as part of the ongoing conflict in the area.
The increasing flow of migrants -- 135,711 have reached Europe just in the first two months of 2016 -- is the biggest refugee problem since WWII.
Data-Donating Refugee Campaigns
Three Sweden Lets Customers Donate Their Leftover Data to UNHCR
Trend Themes
1. Data-donating - Opportunity for mobile operators to implement data-donating programs to support charitable causes.
2. Refugee Campaigns - Growing trend of initiatives that aim to support and provide aid for refugees.
3. Unused Data - Utilizing unused data to generate funds for charitable organizations and humanitarian causes.
Industry Implications
1. Mobile Operators - Mobile operators can leverage data-donating programs to engage customers and support charitable initiatives.
2. Charitable Organizations - Charitable organizations can explore partnerships with mobile operators to raise funds through unused data.
3. Humanitarian Aid - Humanitarian aid organizations can benefit from the revenue generated by data-donating initiatives to provide assistance to refugees.