Before every game, Cleveland Cavaliers forward LeBron James has a ritual of tossing chalk or talcum powder into the air. The act has become a symbol of the Nike "Just Do It" movement, and it's showcased in this ad for LeBron James' Zoom LeBron VI shoe.
The commercial aired over the Thanksgiving weekend and was created by by Cohn & Wolfe with Wieden & Kennedy/Portland. The LeBron James 'Chalk' ad appeared primarily during the NFL football games. It featured cameos from Greg Oden, LaMarcus Aldridge, Brandon Roy, Daniel Gibson, Anderson Varejao, J.J. Hicks, and rapper Lil' Wayne, according to Ad Rants.
Talcum Powder-Tossing in Ads
LeBron James in 'Chalk' for Nike
Trend Themes
1. Talcum Powder-tossing Ads - Incorporate the symbol of LeBron James' pre-game ritual into marketing campaigns for sports brands and products.
2. Celebrity Endorsement Ads - Feature cameos from popular athletes and entertainers in advertisements to draw attention.
3. Holiday Sporting Event Marketing - Create holiday-themed marketing campaigns surrounding high-profile sports events like NFL games.
Industry Implications
1. Sports Apparel Industry - Incorporate the talcum powder-tossing symbol into products and branding strategies for sports clothing and gear companies.
2. Advertising Industry - Offer advertising services for athletic brands seeking to create commercials featuring popular athletes and entertainers.
3. Sports Broadcasting Industry - Collaborate with sports networks to create holiday-themed marketing campaigns during high-profile sporting events.