To support mothers amid the COVID-19 pandemic, Lunchables launched a new promotion dubbed 'Leave It To Lunchables Rewards Program.' The promotion will give moms a chance to win $10,000 for groceries and a year-long Instacart Express membership.
"Moms are juggling more now than ever before with virtual learning, working from home, and a neverending to-do list," says Molle Klein, associate brand manager for Lunchables. "With the new Leave It To Lunchables Rewards Program, we’re taking one thing off her plate. It’s a simple way to give kids a lunch they love and reward mom with her own prizes for all her hard work."
In addition, Lunchables also joined forces with Melissa Joan Hart to help support parents and get them through these challenging times. Melissa is kicking off the new program with other rewards like money for coffee runs and movie rentals just by purchasing a Lunchable meal.
Moms will automatically be entered into the contest with every qualifying purchase of a Lunchables product registered to LunchablesRewards.com between now and March 31.
Mom-Celebrating Snack-Branded Giveaways
The Leave It To Lunchables Rewards Program Supports Moms
Trend Themes
1. Mom-celebrating Promotions - There is an opportunity for brands to create promotions that celebrate and support mothers' hard work and provide them with meaningful rewards.
2. Virtual Learning Support - Brands can develop products or services that support parents with virtual learning, which has become a major source of stress and responsibility during the pandemic.
3. Online Grocery Shopping Rewards - There is an opportunity to create promotions or loyalty programs that offer rewards for online grocery shopping, as many consumers have shifted to this mode of shopping during the pandemic.
Industry Implications
1. Food and Beverage - Food and beverage brands can create promotions that celebrate moms while also offering rewards for purchases, similar to what Lunchables has done.
2. Technology - Technology companies can create products or services that support virtual learning, such as educational apps or platforms that streamline communication between teachers, parents, and students.
3. Retail - Retailers can offer rewards or loyalty programs that incentivize online grocery shopping, to appeal to consumers who prefer this mode of shopping during the pandemic.