'Leapfox' is a new esports consultancy organization founded by Patrick Collins, a former marketing professional at 'EXCEL ESPORTS.' Collins has over 10 years of experience working in traditional sports positions, as well as a wealth of experience working in the esports and gaming sectors. Collins will leverage his knowledge of the commercial sports world to turn Leapfox into a reliable, effective consultancy.
Esports and gaming organizations can utilize Leapfox's services to increase public outreach, accrue new sponsorships, and receive guidance on how to orchestrate a brand direction. Leapfox has only been in operation for a few months and it has already assisted several organizations across Europe and the United Kingdom. According to 'Esports Insider,' "commercial agency launches/ expansions are starting to become a common occurrence in the sector," meaning Collins' experience in the traditional sports and marketing sectors will become very useful as more and more companies branch out into esports.
Esports Consultancy Firms
'Leapfox' Will Help Esports Organizations Elevate Their Brands
Trend Themes
1. Esports Consultancy - Esports teams and organizations are seeking consultancy firms to help elevate their brands, leading to an emerging market in esports consultancy services.
2. Cross-industry Expertise - The increasing prevalence of commercial agency launches/expansions in esports is creating opportunities for professionals with cross-industry expertise to bring their skills and knowledge to the sector.
3. Brand Strategy for Esports - The rise of esports consultancy firms highlights the demand for professional guidance in developing brand strategies tailored to the unique needs and characteristics of esports and gaming organizations.
Industry Implications
1. Sports - Professionals with traditional sports experience can leverage their skills and knowledge to help esports organizations elevate their brands through effective marketing and outreach strategies.
2. Marketing - Esports consultancy firms are creating disruptive innovation opportunities for marketing professionals by providing a new, lucrative market for their skills and expertise.
3. Gaming - The growth of esports as an industry is presenting opportunities for gaming professionals to expand their careers into related areas such as esports consultancy and marketing.