Top secret footage of the opening rehearsal for the 2008 Beijing Olympic Games has been released, and China isn't pleased. The tape shows participants doing a full dress rehearsal inside the Bird's Nest national stadium.
In today's day of the internet, it's almost blasphemous for anyone to expect information, including media footage, to be kept under wraps. Citizen journalists are arguably even more curious than traditional media, but more than that, they aren't afraid of losing their jobs for sneaking into forbidding locations.
Oddly enough, it wasn't citizen journalists responsible for this video. The footage was taken by Seoul Broadcasting System who aired it on a South Korean TV station. Now that it's on the web, however, almost anyone can get a glimpse of what China has in store next week.
On Trend Hunter, we've seen a lot of leaked multimedia and story coverage, on everything from cars to cell phones. As often is with leaked content on the net, Live Leak was responsible for leaking the video shown above.
To be perfectly honest, I wasn't all too keen on seeing the opening ceremonies. Sure, I knew it would be interesting, but nothing worth taking time off Trend Hunter from. However, after seeing this clip, I actually want to make sure I see this ceremony!
Perhaps this was a smart publicity ploy all along...
Leaked Olympic Rehearsals
China Furious over Footage
Trend Themes
1. Leaked Multimedia - Opportunities for businesses to generate buzz and excitement by strategically leaking multimedia content.
2. Citizen Journalism - The rise of citizen journalists presents an opportunity for businesses to engage with passionate individuals who are willing to uncover and share sensitive information.
3. Internet Transparency - The expectation of information transparency in the digital age creates opportunities for businesses to be more open and authentic in their communication strategies.
Industry Implications
1. Media and Entertainment - Disruptive innovation opportunities for media companies to embrace a more transparent and participatory approach to content creation and distribution.
2. Event Planning - Opportunities for event planning companies to generate excitement and anticipation by strategically revealing exclusive content to build anticipation for upcoming events.
3. Public Relations - In the era of citizen journalism, there is an opportunity for public relations professionals to develop strategies that effectively engage with independent content creators and leverage their influence for positive brand exposure.