The Mexican juice brand Leaf Garden uses mythological influences and natural ingredients to create juices that are highly flavorful and aromatic.
The brand identity for Leaf Garden was inspired by The Garden of Hesperides in Greek mythology, where apples that granted people immortality existed. The resulting packaging comes in the form of glass bottles that feature artistic and rustic renditions of fruits and plants. The artisanal drinks themselves are made up of herbs, fruits and "aromatic extracts" – with flavors like lemon and mint being one example of the dynamic flavors of the beverages.
Leaf Garden's interpretation of Greek mythology in its branding, coupled with its dynamic ingredients, work to form a juice brand that stands out from competitors.
Rustically Branded Juices
The Brand 'Leaf Garden' Offers Flavorful Botanical Infusions
Trend Themes
1. Mythological Branding - Using mythology in branding to create unique and compelling narratives that help differentiate products from competitors.
2. Artisanal Beverages - Creating unique flavor profiles and branding for artisanal juices and other beverages that appeal to consumers looking for something different.
3. Natural Ingredients - Using natural and organic ingredients to create fresh, healthy, and flavorful beverages that align with consumer preferences for healthier options.
Industry Implications
1. Beverage - The beverage industry can utilize mythology and all-natural ingredients to create unique and compelling products that differentiate themselves from competitors and appeal to consumers looking for healthier options.
2. Branding and Marketing - Branding and marketing agencies can help businesses create compelling brand narratives that incorporate mythology and natural ingredients to differentiate their products from competitors and attract consumer attention.
3. Hospitality - Hotels, restaurants and cafes can offer artisanal juices with unique flavor profiles to provide customers with something different and create more engaging and memorable customer experiences.