The Le Snob Spring/Summer 2015 advertisements showcase the collection by way of model Guinevere Van Seenus and a gaggle of blonde mannequins. Photographer Tim walker captured the dolls within the outdoors, contrasting the plastic props with the natural landscape.
This Le Snob production brought the striking faux figures to life via its current line. The dummy's matched the ensembles worn by Seenus, furthering her display of leather pieces, knee-high tights, garters and patterned outerwear.
Walker made this production interactive as he pictured Seenus holding the mannequins upright. These avant-garde elements are reflected in the apparel which includes gold accents, patterned purses and layered fringe skirts. Paired with full red lips and pale cosmetics, the apparel pops throughout this campaign.
Modern Mannequin Advertisements
The Le Snob Spring/Summer Campaign Includes Plastic Doll Figures
Trend Themes
1. Interactive Advertisements - Creating interactive and engaging advertisements by incorporating mannequins and props.
2. Avant-garde Fashion Campaigns - Pushing the boundaries of traditional fashion campaigns by using unconventional elements and concepts.
3. Natural Landscape Backdrops - Using natural outdoor settings as backdrops for fashion campaigns to create contrasting visuals and unique experiences.
Industry Implications
1. Fashion Retail - Fashion retailers can explore the use of mannequins and interactive elements in their advertising campaigns to create a memorable brand experience.
2. Photography - Photographers can experiment with unconventional props and locations to create unique and eye-catching fashion campaigns.
3. Cosmetics - Cosmetic brands can draw inspiration from the bold makeup choices seen in the Le Snob campaign and incorporate them into their own marketing materials.