In order to appeal to the male demographic, the Le Slip Francais underwear ad incorporates lots of below-the-belt humor.
This video commercial features an attractive redhead dressed like a classic 50s housewife with red nails and lips, constantly giving the camera provocative smiles. She places eggs that are supposed to represent a certain part of the male genitalia on the table, and then places a generic brand of underwear over one set and Le Slip Francais over the other. She then proceeds to smash them with a hammer—causing many watchers to cringe I’m sure—with extremely surprising results.
The Le Slip Francais underwear ad appeals to men with its hilarity as well as its suggestive imagery.
Egg-Smashing Underwear Commercials
The Le Slip Francais Underwear Ad is Suggestively Hilarious
Trend Themes
1. Below-the-belt Humor - Utilizing suggestive humor to target male demographic in advertising.
2. Shock Advertising - Capturing audience attention through unexpected and surprising campaigns.
3. Gender Stereotype Reversal - Using classic gender stereotypes and subverting them for comedic effect.
Industry Implications
1. Fashion - Utilizing humorous and bold advertisements to generate interest in clothing brands.
2. Entertainment - Incorporating shock and humor in creative marketing to draw audiences to movies, TV shows, and other media.
3. Consumer Goods - Using unconventional advertising methods to market everyday products and generate buzz among consumers.