The LBM Fall/Winter 2010-2011 fashion lookbook features some Indiana Jones inspiration, making it a well-rounded, rugged shoot. The clothes range from checkered sports jackets to down-filled vests, huge wraparound scarves and high-neck sweaters.
Offering stylish men plenty of options in whatever look they're going for, this LBM Fall/Winter 2010-2011 lookbook is definitely worth checking out.
Implications - Pop culture icons, such as Indiana Jones, are marketable to consumers as they project the fantasy that the icon carries. This is an attractive aspect to consumers who are seeking a way out of today’s chaotic, tedious society. Though the average adult has accepted responsibility, the ability to revert to make believe provides a much-needed outlet.
Indiana Jones Lookbooks
The LBM Fall/Winter 2010-2011 Spread Features a Rugged Man's Style
Trend Themes
1. Indiana-jones-inspired Fashion - Fashion brands can capitalize on pop culture icons for marketability and projecting fantasies to consumers.
2. Rugged and Layered Men's Style - Designers can create options for men's fashion that incorporate checkered sports jackets, down-filled vests, wraparound scarves, and high-neck sweaters for a stylish yet practical look.
3. Escapism Through Fashion - Brands can provide an outlet from chaotic society by offering consumers the opportunity to channel their fantasies through fashion.
Industry Implications
1. Fashion - Fashion brands can create men's collections that offer practical and stylish options through rugged, layered clothing inspired by pop culture icons like Indiana Jones.
2. Entertainment - Entertainment companies can integrate pop culture icons like Indiana Jones into their branding and merchandise to leverage the desire for escapism from chaotic society.
3. Advertising - Marketing agencies can capitalize on the allure of pop culture icons and escapism in their advertising campaigns for fashion and entertainment clients.