The Lay's Potato Chip to Potato Dish with Matt James cookbook kit shares a limited-edition bag and an original Lay's mashed potatoes recipe based on a viral cooking hack. In preparation for Thanksgiving and Friendsgiving celebrations, the brand curated a special kit to make it easier for people to put great-tasting food on the table.
This exclusive cookbook kit created with reality TV star and foodie Matt James highlights the fact that Lay's potato chips are made with real potatoes, and can therefore be used to create a satisfying side dish.
On social media, this creative cooking hack has racked up over a million views on TikTok alone, and now Lay's is playing a helping hand in executing this Lay's mashed potatoes recipe.
Chip-Created Mashed Potatoes
The Lay's Potato Chip to Potato Dish Kit Shares a Viral Recipe Hack
Trend Themes
1. Viral Recipe Hacks - The Lay's Potato Chip to Potato Dish Kit shares a viral cooking hack for making mashed potatoes using Lay's potato chips.
2. Limited-edition Cookbook Kits - Lay's has curated a special cookbook kit with reality TV star Matt James to make it easier for people to create delicious dishes using Lay's potato chips.
3. Social Media Cooking Trends - A viral cooking hack using Lay's potato chips to make mashed potatoes has gained over a million views on TikTok, showcasing the potential for new trends in cooking.
Industry Implications
1. Food and Beverage - The Lay's Potato Chip to Potato Dish Kit demonstrates innovative ways to utilize Lay's potato chips in cooking, creating opportunities for new product development and flavor experimentation.
2. Cooking and Recipe Apps - The viral cooking hack using Lay's potato chips as a base for mashed potatoes presents an opportunity for cooking and recipe apps to incorporate this unique technique into their platforms, attracting users looking for novel cooking ideas.
3. Social Media Platforms - The success of the Lay's mashed potatoes recipe hack on TikTok highlights the potential for social media platforms to drive food trends and inspire users to experiment with unconventional ingredients.