Dutch Bros is preparing to welcome the spring season with a fresh batch of lavender beverages, including the White Chocolate Lavender Cold Brew with Soft Top and the White Chocolate Lavender Oat Milk Latte. The beverages promise to make customers feel as if they're "frolicking in a field of lavender" and the lavender drinks are only sticking around for a limited time. The White Chocolate Lavender Cold Brew can be ordered iced or toasted and it shares a sweet textured topping.
The brand also offers other lavender drinks like the Lavender Lemonade or Lavender Peach Rebel. When Dutch Bros app users purchase a White Chocolate Lavender Cold Brew, they can add a digital sticker to their account.
Lavender Cafe Beverages
The White Chocolate Lavender Cold Brew with Soft Top Has a Fluffy Topping
Trend Themes
1. Lavender Beverages - The trend of adding lavender to beverages is a disruptive innovation opportunity for the beverage industry to cater to consumers looking for unique and calming flavor profiles.
2. Limited Time Offers - The trend of offering limited time lavender beverages creates a sense of urgency for customers and can increase sales for the beverage industry that leverages seasonal and time-bound experiences.
3. Digital Stickers - The trend of offering digital stickers with purchases is an opportunity for businesses to create a personalized and interactive experience for customers that can increase customer engagement and loyalty.
Industry Implications
1. Beverage - The beverage industry can innovate by incorporating lavender into their drinks aligning with the trend of natural and calming flavors.
2. Food and Drink Retail - The food and drink retail industry could leverage the limited time offer strategy to create buzz around a product and encourage customers to purchase for FOMO effects.
3. Marketing and Advertising - The marketing and advertising industry could use the trend of digital stickers as a way to increase brand awareness through social media and offer customers an interactive and tangible experience with the brand.