Laura Mercier's holiday collection recently hit the shelves and the brand has embraced a soft and elegant color palette for its packaging. Combining shades of raspberry and gold, the beauty company subtly hints at the holiday season with shapes that are reminiscent of "delicately glided ribbons." The artistic direction for the packaging definitely focused on evoking "warm and comforting memories of holidays past."
Laura Mercier's holiday range has a few stand-alone gift options and a few offerings that will be ideal as stocking stuffers. The Wish List, for example, includes some of the brand's most iconic products like the Translucent Loose Setting Powder, the Pure Canvas Primer, and the Caviar Stick. The Flawless Encounter (full size) or the Token of Affection Translucent Loose Setting Powder Ornament (travel size), on the other hand, make for a great stocking suffer.
Beautifully Packaged Beauty Best-Sellers
Laura Mercier's Holiday Capsule Recently Launched
Trend Themes
1. Soft and Elegant Packaging - Laura Mercier's holiday collection embraces a soft and elegant color palette and artistic direction for the packaging that evokes warm and comforting memories of holidays past.
2. Holiday-themed Gift Options - Laura Mercier offers a range of stand-alone gift options and stocking stuffers with a holiday theme.
3. Iconic Product Gift Sets - Laura Mercier's Wish List includes some of the brand's most iconic products like the Translucent Loose Setting Powder, Pure Canvas Primer, and Caviar Stick in a visually appealing gift set.
Industry Implications
1. Beauty and Cosmetics - The trend for soft and elegant packaging and holiday-themed gift options presents innovative opportunities in the beauty and cosmetics industry.
2. Retail - Retailers can capitalize on the trend by partnering with beauty brands to create visually appealing holiday-themed displays to attract shoppers during the holiday season.
3. E-commerce - E-commerce platforms can create curated holiday-themed beauty gift guides for easy shopping and discovery of new products for their customers.