Laundry strips are certainly rising in popularity in the last couple of years as individuals seek to minimize the waste produced in their households. As a result, many personal care and home care brands are moving away from plastic bottles and good juju is a great example.
Aside from its zero-waste personal care product line, good juju boasts a range of laundry strips that are not only effective but also smell divine. The super-concentrated strip is formulated with plant enzymes, ensuring "extra cleaning power." The brand offers its laundry detergent strips in Lavender Bloom, Summer Rain, and Unscented. Working in all washing machines, the product will dissolve completely in hot or cold water without leaving a residue.
Each pack of good juju laundry strips features 36 units and one cluster of these prevetns one one-litre plastic jug from entering the landfill.
Eco-Friendly Laundry Detergent Strips
Good Juju Formulates Its Laundry Strips with Plant Enzymes
Trend Themes
1. Laundry Strip Revolution - The rise in popularity of laundry strips is creating a new opportunity for disruptive innovation in the laundry industry.
2. Zero-waste Personal Care - The movement towards zero-waste personal care products is a growing trend that offers a chance for innovation in the personal care industry.
3. Plant-based Cleaning Solutions - The use of plant-based enzymes in laundry strips offers a disruptive innovation opportunity to the cleaning industry.
Industry Implications
1. Home Care - Home care brands can innovate by transitioning towards zero-waste products and plant-based cleaning solutions to meet the rising demand for eco-friendly options.
2. Personal Care - Personal care brands can reduce their environmental impact by creating zero-waste product lines that offer effective plant-based solutions, like the laundry strips developed by good juju.
3. Laundry - The laundry industry can create environmentally-friendly products that minimize waste and incorporate plant-based cleaning solutions, such as laundry strips like those formulated by good juju.