LAUN is a brand-new design label based in Los Angeles -- it focuses on delivering modern furniture pieces made locally in Southern California. It was founded by both Molly Purnell and Rachel Bullock and the label recently dropped its first two pieces. The debuting furniture items are the Demille Lounge Chair and the Confetti Side table, both of which are designed to be outdoor furniture pieces to elevate open spaces with sophistication.
LAUN's DeMille Lounge Chair is inspired by the city's East side and the "streamlined moderne" architecture design. It is comprised of a fame constructed with stainless steel and made comfortable with the detachable upholstered cushions. The Confetti Side Table is constructed from terrazzo and takes on a structure that imitates an hourglass.
Contemporary Steel Outdoor Furniture
LAUN Introduced the DeMille Lounge Chair and Confetti Table
Trend Themes
1. Local Manufacturing - LAUN's focus on local manufacturing in Southern California presents an opportunity for companies to embrace regional resources and reduce transportation costs.
2. Modern Outdoor Furniture - LAUN's debut of contemporary steel outdoor furniture presents an opportunity for companies to tap into the growing demand for upscale outdoor living spaces.
3. Terrazzo Finishes - The Confetti Side Table's use of terrazzo presents an opportunity for companies to incorporate this trendy material in the design of their products.
Industry Implications
1. Furniture Manufacturing - LAUN's introduction of modern and locally made outdoor furniture presents an opportunity for furniture makers to explore similar designs.
2. Architecture and Design - LAUN's use of stainless steel in the DeMille Lounge Chair draws inspiration from 'streamlined moderne' architecture and presents an opportunity for architects and designers to explore this style in different products.
3. Home Decor and Retail - LAUN's modern and sophisticated outdoor furniture pieces present an opportunity for home decor and retail companies to expand their product lines and appeal to design-conscious customers.