The Laugh Cry Repeat SS12 lookbook exudes a South California cool girl vibe. Centered around a sailing theme, the catalog imbues a feminine quality that the male-dominated leisure activity often lacks. As though imagining what Betty Draper would look like in the 21st century, the fashion and styling takes a retro turn in a very relaxed way. This idea plays on the balance between playfulness and sophistication that designer Lindsay Cummins remarks on. She elaborates by saying that the Laugh Cry Repeat girl spends her day by sailing, driving around town and being a sun goddess through life's outdoor simplicities.
The Laugh Cry Repeat SS12 lookbook portrays this and more.
Feminine Sailing-Themed Photoshoots
The Laugh Cry Repeat SS12 Lookbook Has a SoCal Cool Vibe
Trend Themes
1. Feminine Sailing-themed Photoshoots - The growing trend of more feminine sailing-themed photoshoots is creating an opportunity for clothing brands to market and sell sailing apparel to a wider audience.
2. Retro Fashion - The growing trend of retro fashion is creating an opportunity for clothing brands to revisit styles of the past and put a modern spin on them, appealing to a younger generation.
3. Balancing Playfulness and Sophistication - The focus on balancing playfulness and sophistication within fashion and design provides an opportunity for creatives to explore and develop new styles that merge these two qualities in fresh and exciting ways.
Industry Implications
1. Fashion - The fashion industry has an opportunity to capitalize on the growing trend of sailing-themed photoshoots and create new lines of clothing that appeal to a wider audience.
2. Outdoor Recreation - The outdoor recreation industry can take advantage of the growing trend of sailing-themed photoshoots by marketing sailing as a fun and accessible leisure activity for everyone.
3. Photography - Photographers have an opportunity to explore and develop new ways to capture and portray the elegance and beauty of sailing, with a focus on incorporating feminine elements and retro styles.