The nostalgic tune of the ice cream truck is a quintessential sound of summer days, and in celebration of National Ice Cream Sandwich Day, Mars created a late-night ice cream truck, offering sweet treats to satisfy cravings well into the evening. M&M'S Ice Cream Night Freeze Truck is Mars Ice Cream's first-ever late-night ice cream truck and on August 2nd, it will be treating people in New York to free M&M'S Ice Cream Cookie Sandwich.
There are three flavors of the frozen fan-favorite treat to savor: Vanilla, Chocolate, and Cookies and Cream, and the truck will be starting its rounds at noon and driving until 11PM at night.
To make sure that people who are working late into the night still have a chance to join in on the fun, the brand is giving fans the chance to win with an online experience.
Late-Night Ice Cream Trucks
M&M's is Celebrating National Ice Cream Sandwich Day in NYC
Trend Themes
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Industry Implications
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