Campbell's Late July tortilla chips are debuting two new additions to its permanent product portfolio to provide consumers with a way to increase the heat of their favorite recipes or snacks. The brand is introducing the new Hawaiian Habanero and Scorchin' Sauce flavors, which are both characterized by their spicy flavor profile developed in response to increased demand amongst consumers for piquant fare. The Hawaiian Habanero flavor incorporates notes of pineapple and habanero for a sweet yet spicy profile, while the Scorchin' Sauce option has the bold spiciness of cayenne pepper in the mix.
The new Campbell's Late July tortilla chips are both gluten-free, non-GMO and crafted with organic corn, like all the brand's existing options. The snacks are making their debut now in 7.8-ounce bags for $5.79 each.
Boldly Spicy Tortilla Chips
Late July Tortilla Chips are Turning Up the Heat with Two New Flavors
Trend Themes
1. Spicy Flavor Profile - Increased demand for piquant fare is driving the development of tortilla chips with bold and spicy flavor profiles.
2. Unique Flavor Combinations - Tortilla chips are exploring unique flavor combinations such as pineapple and habanero or cayenne pepper for a distinctive taste experience.
3. Health-conscious Snacking - Organic, gluten-free, and non-GMO tortilla chips are meeting the needs of health-conscious consumers who seek flavorful snack options.
Industry Implications
1. Snack Food - The snack food industry can embrace the demand for bold and spicy flavor profiles in tortilla chips and cater to health-conscious consumers.
2. Organic Food - The organic food industry can leverage the growing popularity of unique flavor combinations and create innovative tortilla chip options.
3. Gluten-free Market - The gluten-free market has an opportunity to tap into the demand for flavorful and healthy snacking alternatives, specifically in the tortilla chip category.