As The Guardian reports, supermarkets across Sweden have been testing out new ways to reduce the amount of waste that they're responsible for by laser-branding their fresh fruits and vegetables. In doing so, they save on the disposable plastic stickers that are traditionally used to mark produce. In addition, this alternative branding technique saves on energy and CO2 emissions, making it substantially better for the environment.
To laser-brand their produce, supermarkets like M&S use a powerful light to remove some of the pigment from the skin -- ensuring that the produce isn't damaged in any way. Peter Hagg, an ICA business unit manager, explained the importance of this practice by saying, "By using natural branding on all the organic avocados we would sell in one year we will save 200km (135 miles) of plastic 30cm wide. It’s small but I think it adds up."
By continuing to laser-brand their fresh fruits and vegetables, these supermarkets set an environmentally conscious example for others. As this practice doesn't cost anymore than traditional branding techniques, it's an easy way to reduce waste on a large scale when more brands take part in it as well.
Naturally Branded Produce
Supermarkets in Sweden are Opting to Laser-Brand Produce to Reduce Waste
Trend Themes
1. Laser-branded Produce - Laser branding of produce is becoming a trend among supermarkets in Sweden as a way to reduce waste.
2. Sustainable Branding Techniques - Adoption of alternative, sustainable branding techniques is proving to be a trend in the food industry.
3. Reducing Plastic Waste - There is a growing trend and need for reducing plastic waste in the food industry, particularly by using natural branding alternatives.
Industry Implications
1. Retail Supermarkets - Supermarkets are adopting natural branding alternatives, offering opportunities for companies with alternative branding technologies to partner with retailers to offer innovative and sustainable solutions.
2. Food Packaging - Companies in the food packaging industry can capitalize on the trend towards more sustainable branding alternatives, such as laser branding.
3. Produce Distribution - Produce distributors can partner with supermarkets to develop innovative branding solutions that help reduce plastic waste and promote environmental sustainability.