McDonald's has announced that it will once again be selling medium and large fries in Japan following its previous supply chain responses. Throughout the latter half of 2021 and the beginning of 2022, McDonald's halted the sale of any fry size above small. This is a result of the global supply issue that has been affecting potato availability.
The potato supply issue lead to McDonald's limiting its fry sales at 2,900 locations globally. However, the fast-food chain has found a solution to its supply issue that involves a new transportation route from eastern North America to Japan. This supply route was previously very difficult to optimize because Japan is located nearest the western side of North America. Now, consumers in Japan and other affected areas can return to enjoying an order of large fries with their meals.
Fast-Food Supply Chain Responses
McDonald's Japan Returned to Selling Variable Fry Sizes
Trend Themes
1. Global Supply Chain Disruptions - McDonald's supply chain response to the global potato supply issue highlights the need for more resilient and adaptable global supply chains
2. Transportation Optimization - McDonald's finding a solution to its supply issue through a new transportation route from eastern North America to Japan demonstrates the potential for transportation optimization to improve supply chain efficiency
3. Alternative Ingredients - McDonald's response to the potato supply issue presents an opportunity for exploring and utilizing alternative ingredients in fast-food products
Industry Implications
1. QSR (quick Service Restaurants) Industry - The QSR industry can benefit from implementing more agile and resilient supply chains, as well as exploring alternative ingredients and optimizing transportation routes
2. Transportation and Logistics Industry - The transportation and logistics industry can play a crucial role in helping businesses optimize their supply chain routes and navigate global supply chain disruptions
3. Agriculture and Food Industry - The agriculture and food industry can explore alternative crops and ingredients to mitigate supply issues and help ensure the availability of food products