Lands' End and Rowing Blazers work in collaboration yet again to welcome the Spring/Summer 2020 season with full of goodies that are designed in reference to nostalgic elements. The duo recall fond memories of the past with a 'Port/Starboard' windbreaker jacket and a rugby shirt in teal and magenta. Jack Carlson, founder of Rowing Blazers recalls his youth generation with the expertise of Lands' End on personal importance.
The windbreaker is complete in a color-blocking design of red and green split down the middle and is complete with nylon materials for water-resistance before it is lined with mesh for breathability. The sleeves features branding details in white as a contrasting detail and is rounded out by a zipper enclosure, adjustable hem, and gartered cuffs.
Nostalgic-Themed Spring Fashion
Lands' End and Rowing Blazers Join Forces on a SS20 Collection
Trend Themes
1. Nostalgic-themed Fashion - Opportunity for fashion brands to tap into consumer's desire for nostalgia in their designs and marketing.
2. Collaborative Fashion Collections - Opportunity for fashion brands to team up with other companies and create unique collections that appeal to wider audiences.
3. Functional Fashion - Opportunity to incorporate technical materials and features into nostalgic designs, creating practical yet stylish garments for consumers.
Industry Implications
1. Fashion Industry - Opportunity for fashion brands to use nostalgia as a design and marketing strategy to appeal to consumers and gain a competitive edge.
2. Collaborative Industries - Opportunity for companies in different industries to collaborate and create unique products that merge their respective expertise.
3. Materials Industry - Opportunity for materials companies to develop innovative technical fabrics that can be incorporated into fashion designs, creating garments with added functionality and performance attributes.