Luxury cosmetics brand, Lancôme, recently joined forces with Chiara Ferragni, the Italian influencer-turned-entrepreneur beloved for her vibrant apparel, to launch the exclusive holiday 2020 makeup collection. The new range features "electrifying beauty" designed to meet the needs of the contemporary beauty-enthusiasts and packaged in stunning, shimmery blue with Ferragni's signature evil eye icon.
The collection features the All-In-One Fashion Flirty Palette with eight eyeshadows in three stunning different finishes, two highlighters, a bronzer, a blush, the signature Monsieur Big Mascara, the Liner Plume, and , Ferragni-approved lipsticks. The lip colors include the L’Absolu Rouge Drama N°2020 – Party-Goer, L’Absolu Rouge Drama Matte N°274 – Working Girl, and L’Absolu Rouge Drama Matte N°505 – Fashion Darling.
Fans can shop the Lancôme X Chiara Ferragni collection online through the Douglas Italia website, with prices ranging from $38 - $87 USD.
Exclusive Beauty Collections
The Lancôme X Chiara Ferragni Holiday 2020 Makeup Collection Debuted
Trend Themes
1. Influencer Collaborations - Luxury brands can collaborate with popular digital influencers to create exclusive collections and reach a younger, wider audience.
2. Custom Makeup Palettes - Beauty brands can create customizable makeup palettes with a range of products to meet the needs of individual consumers and provide a unique experience.
3. Signature Lipsticks - Beauty brands can create signature lipsticks in collaboration with celebrities or influencers to boost brand recognition and create a loyal following.
Industry Implications
1. Luxury Cosmetics - Luxury cosmetics brands can create exclusive collections in collaboration with influencers and market them through online retailers to gain wider market reach.
2. Digital Influencer Marketing - Digital marketing agencies can specialize in influencer collaborations for product launches and promotions to expand brand reach and increase sales.
3. Customizable Product Industry - Beauty companies can focus on customized products and offer a range of options to personalize makeup kits for individual users.