Online wine retailer Laithwaites has officially launched the UK's first 100% recycled glass wine bottle -- a key development contributing to the company's pledge to cut its carbon footprint in half by 2030.
The decision to produce the new eco-friendly bottle came after the company recognized that transport and glass accounted for 68% of its carbon footprint. Not only is the bottle itself made from recycled material, but it has also been stripped of any foil or plastic packaging. As a result, the bottle has an interesting aesthetic appeal in which the cork is entirely visible through the bottle. In addition, the bottle's label is 100% biodegradable.
"Customers still want the bottle of wine they know and love, so while we will of course continue to look at alternative packaging, we wanted to find a traditional format that reduces our impact on the environment," said Michael Johnson, innovation director at Laithwaites.
100% Recycled Wine Bottles
Laithwaites Launches a New Wine Bottle Made from 100% Recycled Glass
Trend Themes
1. Eco-friendly Packaging - Environmentally-conscious consumers create a demand for sustainable packaging that minimizes waste and plastic usage.
2. Sustainable Manufacturing - Companies adopting sustainable manufacturing practices are poised to capture market share as customers increasingly value environmental responsibility.
3. Biodegradable Labels - The adoption of biodegradable labels adds an eco-friendly touch to product packaging for environmentally-conscious customers.
Industry Implications
1. Glass Recycling - The glass recycling industry sees a surge in demand as more companies embrace sustainable packaging practices.
2. Sustainable Wine Production - Wineries adopting eco-friendly practices in grape cultivation and packaging can differentiate themselves in the competitive market.
3. Green Logistics - Green logistics providers can capitalize on the demand for eco-friendly supply chain management to reduce carbon emissions in the transport sector.