The Lagom Spring/Summer 2013 menswear collection is eccentrically elegant. The hippie-meets-hobo runway show features long-haired models, oversized silhouettes and plenty of eclectic accessory pieces. Whether sporting hats, schoolgirl braids or one-of-a-kind jewelry pieces, models are effortlessly cool while pulling off the relaxed and wearable styles.
From earthy ensembles to botanically patterned garments, this quirky menswear line plays with proportions and experiments with varying textures. Taking inspiration from stone floor designs, the collection features a pattern resembling luxe Turkish marble, Ethiopian leather accessories mimicking concrete and jersey prints that look like doorsteps.
The Lagom Spring/Summer 2013 menswear collection channels a hobo-chic aesthetic that is both eccentric and edgy. While models sport shaggy grooming along with long schoolgirl braids, their rugged wardrobe features tile and stone textile patterns that are subtle while making a strong visual impact.
Haute Hobo Runways
The Lagom Spring/Summer 2013 Collection is Eccentrically Elegant
Trend Themes
1. Eccentric Menswear - There is a disruptive innovation opportunity to create a fashion line that embraces eccentricity and challenges traditional menswear norms.
2. Sustainable Textile Patterns - An opportunity exists to develop eco-friendly textile patterns inspired by natural elements like stone and marble, offering a unique and sustainable alternative in the fashion industry.
3. Relaxed Wearable Styles - There is market potential for a clothing brand that prioritizes comfort and wearability while maintaining a fashionable and trendy aesthetic.
Industry Implications
1. Fashion - Disruptive innovation opportunities lie in the fashion industry to push the boundaries of traditional menswear and explore unconventional designs and styles.
2. Textile - The textile industry can capitalize on the demand for sustainable and eco-friendly patterns inspired by natural elements, offering innovative alternatives to traditional fabric designs.
3. Apparel - The apparel industry has potential to cater to the growing market of individuals seeking relaxed and comfortable styles that are still fashionable and trendy, providing disruptive solutions to traditional fashion choices.