L'Agent by AP is presenting its first-ever bathing suit line in a glossy swimwear lookbook with an unconventional sense of American glamour.
L'Agent is the Agent Provocateur sub-label curated by actress Penelope Cruz and her sister Monica. Having mastered the art of provocative lingerie, the duo is moving on to swimwear pieces. In its lookbook for the new resort-ready line, L'Agent by AP utilizes a sense of style it says is inspired by Venice Beach, Las Vegas and Miami: the new line's three collections are called 'California Cool,' 'Vegas Baby' and 'Miami Vice.'
In the eye-catching L'Agent by AP editorial, the swimwear is displayed on classically beautiful, leggy models casually leaning and sitting on skateboards. The aesthetic is girly, glamorous and self-consciously casual.
Glam Skater Swimwear
This L'Agent by AP Swimwear Lookbook Channels Casual American Glamour
Trend Themes
1. Resort-ready Swimwear - Disruptive innovation opportunity: Develop sustainable and eco-friendly materials for resort-ready swimwear that aligns with the growing demand for ethical and eco-conscious fashion.
2. Unconventional Glamour - Disruptive innovation opportunity: Create swimwear designs that blend unconventional and glamorous elements, catering to consumers seeking unique and standout beachwear options.
3. Skateboard-inspired Aesthetic - Disruptive innovation opportunity: Integrate skateboard-inspired elements and functionality into swimwear designs, catering to the niche market of fashion-forward consumers who are also skaters.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Use advanced technology like 3D printing or virtual reality to revolutionize the design and production process of swimwear.
2. Sustainable Fashion - Disruptive innovation opportunity: Develop innovative manufacturing techniques and materials for eco-friendly swimwear that minimize the environmental impact of the fashion industry.
3. Action Sports - Disruptive innovation opportunity: Collaborate with skateboard and action sports brands to create functional yet stylish swimwear that caters to the niche market of active beachgoers.