Sky Mobile teams up with British rapper Lady Leshurr for its newest ad campaign, which seeks to help UK citizens get out of bad relationships as lockdowns loosen. The campaign, titled ‘Time to 65075,’ features a two-minute-long music video in which Leshurr raps a new song written specifically for Sky Mobile.
This playful ad belongs to the company’s broader ‘Text to Switch’ initiative, which invites customers to leave their current mobile service provider and switch to Sky Mobile by simply texting PAC to 65075. The music video parodies several classic relationship songs, including Beyonce’s ‘Single Ladies' and Nelly and Kelly’s ‘Dilemma.’
Here, the brand compares bad service to bad relationships, telling customers that it's "best to ditch," especially in times of sudden change – in this case, times of renewed freedom thanks to the global rollout of the COVID-19 vaccine.
Rapper-Starring Mobile Ads
Lady Leshurr Joins Sky Mobile to Launch Post-Pandemic Break-Up Song
Trend Themes
1. Celebrity-starring Mobile Ads - Brands can team up with celebrities to create catchy and memorable mobile ads that stand out in the crowded advertising space.
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Industry Implications
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