After watching the newly released Lady Gaga video featuring Beyonce for the ‘500th time,' artist Yamino was inspired to stay up all night to draw a poster. She had no idea until seeing over 3,000 messages the next day that her poster would be an overnight success.
All it took was this tweet: "@ladygaga I drew a pic of you and Honey B today. I love you both
Twitpic Poster Virals
Lady Gaga's Twitter Endorsement Made Artist Yaminor Famous
Trend Themes
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2. Viral Marketing Through Celebrity Endorsements - Disruptive innovation opportunity for businesses to create viral marketing campaigns by getting celebrities to endorse their products.
3. Micro-entrepreneurship in the Art Industry - Emerging trend of artists becoming micro-entrepreneurs by leveraging social media platforms to sell their artwork.
Industry Implications
1. Social Media Marketing - Disruptive innovation opportunities for marketing agencies to specialize in social media influencer marketing.
2. Celebrity Endorsement Agencies - Opportunity for agencies to connect businesses with celebrities for endorsement deals and viral marketing campaigns.
3. E-commerce Platforms for Artists - Disruptive innovation opportunity for e-commerce platforms to cater to artists by providing a dedicated marketplace for their artwork.