What's the hottest segment in the motorcycle industry? Lady Bikers. That's right. Forget all your perceptions of bikers as burly beer drinking men, because the female biking segment has increased 34% is 5 years, making lady bikers the hottest segment in the industry.
According to stats from the Motorcycle Industry Council, the last 5 years witnessed a 34% rise in the number of female bikers, making ladies, the hottest growing segment on 2 wheels.
Lady Bikers
The Hottest Growing Segment
Trend Themes
1. Female Bikers - The trend of increased female bikers presents an opportunity for the motorcycle industry to market and cater to this growing segment.
2. Gendered Products and Marketing - Gendered products and marketing are becoming less effective as female bikers become a more mainstream segment within the motorcycle industry.
3. Inclusivity in Motorcycling - The trend towards more female bikers is an opportunity for the industry to promote inclusivity and diversity within motorcycling.
Industry Implications
1. Motorcycle Industry - The motorcycle industry can adapt to cater to the growing female biker segment, offering more female-oriented products and services.
2. Retail Industry - Retailers can develop product lines and marketing campaigns that are more inclusive and cater to a wider range of customers and demographics.
3. Travel and Tourism Industry - The travel and tourism industry can target female bikers with specialized travel packages and experiences catered to their needs and preferences.