Lightweight Tonal Chunky Sneakers

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notwoways Unveils the New lacuna Sneaker Model for the Season

notwoways introduces the lacuna sneaker model that is set to join the Spring/Summer 2022 roster. The seasonal updates arrive in a triple black colorway palette and have a lightweight build in contrast to its chunky design aesthetic. In order to make this possible, the heel size of the shoe is reduced and the interior shape is updated to ensure that there is more comfort by the ball of the foot.

It also has the signature phylon balance technology that is incorporated into the sole unit. This ensures more comfort for all-day wearing and reduces wrinkling of the shoe. The upper itself is made from a premium faded nubuck material along with suede leather paneling before it is coated in a sustainable waterproof layer.
Trend Themes
1. Lightweight Chunky Sneakers - Disruptive innovation opportunity: Creating even lighter sneakers with chunky, high-fashion designs that are comfortable for all-day wear.
2. Reduced Heel Size - Disruptive innovation opportunity: Incorporating reduced heel sizes into all types of footwear for better comfort and mobility.
3. Sustainable Waterproofing - Disruptive innovation opportunity: Creating more sustainable waterproofing solutions not just for sneakers, but for all types of footwear and outdoor gear.
Industry Implications
1. Footwear - Disruptive innovation opportunity: Incorporating innovative designs and materials to create even more comfortable and stylish footwear for all-day wear.
2. Fashion - Disruptive innovation opportunity: Integrating high-fashion designs into practical items such as footwear, while incorporating sustainable and eco-friendly materials in production.
3. Outdoor Gear - Disruptive innovation opportunity: Experimenting with innovative materials and designs that provide better protection from the elements while maintaining comfort and mobility in outdoor gear.

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