The packaging of these lactose-free chocolates is reminiscent of the ocean's color and waves.
People with lactose allergies or sensitivities find it difficult to enjoy one of the most universally eaten indulgences -- chocolate. Whether it is the fact that it has lactose in it or the fact that lactose-free chocolate does not often deliver on flavor, chocolate certainly falls to the wayside upon realization of a sensitivity to lactose. 'Simon & Oliveri' offer Belgian chocolates that do not contain lactose that actually taste good. With flavors such as "sea salt," the design company 'Sheridan*Co' chose to wrap it in ocean-themed packaging. The company now has a signature teal color along with simple but endearing graphics on its chocolate.
These chocolates offer a luxurious alternative for people with food sensitivities.
Lactose-Free Chocolate Branding
These Chocolates are Wrapped in Sophisticated Packaging
Trend Themes
1. Lactose-free Dessert Boom - The increase in demand for lactose-free chocolate and other desserts will provide an opportunity for companies to capitalize on the untapped market and create innovative products and marketing strategies.
2. Sophisticated Food Packaging - Companies can elevate their brand identity by adopting aesthetically appealing and unique packaging designs that set them apart from competitors.
3. Health-conscious Indulgence - With the growing focus on health and wellness, there is an opportunity for companies to create indulgent products that cater to consumers' dietary needs without compromising on taste and quality.
Industry Implications
1. Chocolate Industry - As the demand for lactose-free chocolate continues to rise, there is an opportunity for chocolate companies to innovate their products and offer a wider range of options to appeal to lactose-intolerant consumers.
2. Packaging Industry - Companies in the packaging industry can offer customized solutions to food companies looking to stand out with unique and visually appealing packaging designs that align with their brand image.
3. Health Food Industry - As more consumers seek healthier indulgences, there is an opportunity for health food companies to develop new and innovative products, using natural and organic ingredients to cater to specific dietary needs.