Tyler, The Creator and Lacoste recently joined forces to create Lacoste x GOLF LE FLEUR, a collaborative collection that fuses the American artist's signature style with the French sportswear brand's iconic silhouettes. The result is bold, youthful and pastel-hued.
The tennis-themed collection draws inspiration from Lacoste's retro archives, fusing functional and fun streetwear elements seamlessly. Lacoste x GOLF LE FLEUR features eye-catching pieces like a pale pink cardigan in a signature "litchi" shade, logo-adorned bucket hats in turquoise and "geode" beige and matching, retro tracksuits. The line also features color-blocked statement tees, panel work shirts and shorts that embody a unisex and comfortable look.
Staying true to his iconic personal style, Tyler, The Creator injects Lacoste's archival courtside looks from the 80s with his personal and playful touch. The collaboration will launch in select stores, concept stores and online on July 17th, 2019.
Archival Rapper-Designed Sportswear
The Lacoste x GOLF LE FLEUR Collection is Pastel-Hued
Trend Themes
1. Archival Sportswear Collaboration - The collaboration between Lacoste and GOLF LE FLEUR showcases the potential for future partnerships between fashion brands and artists, creating unique and highly-coveted sportswear collections.
2. Bold Pastel-hued Fashion - The use of bold pastel colors in the Lacoste x GOLF LE FLEUR collection highlights the trend of vibrant and eye-catching fashion, appealing to consumers looking for unconventional and statement-making clothing.
3. Retro-inspired Streetwear - The fusion of retro elements from Lacoste's archives with Tyler, The Creator's personal style showcases the trend of nostalgia-driven streetwear, creating a market for vintage-inspired and unique clothing designs.
Industry Implications
1. Fashion - The collaboration between Lacoste and GOLF LE FLEUR opens up opportunities for fashion brands to partner with artists, creating limited-edition collections that cater to fashion-forward consumers.
2. Sports Apparel - The Lacoste x GOLF LE FLEUR collection demonstrates the potential for sports apparel brands to infuse traditional sportswear with bold colors and unconventional designs, capturing the interest of consumers seeking unique and fashion-forward activewear.
3. Online Retail - The launch of the Lacoste x GOLF LE FLEUR collection online highlights the importance of online retail as a platform for exclusive collaborations, showcasing the potential for e-commerce platforms to drive sales and create buzz around limited-edition fashion collections.